Keeping Up With the Latest Indian Fashion Trends

Since ancient times, India is a country with a rich clothing design tradition and rapidly growing fashion industry. Indian Fashion gave us a marvelous opportunity to enjoy wonderful silk sarees, colorful lehangas, charmingly mirrored cholis and the traditional salwar-kameez that make the whole world admire Indian beauty.

The History

Indian costumes fascinated a lot of travelers over the centuries. Saree is one of the astonishing variety of traditional Indian female garment that has become the national costume of Indian women. Choli is an upper garment in the Indian saree costume that looks like a tightly fitted blouse. Talking about the men’s garment, there is nothing special, but conventional western clothing. As a rule, Indian men wear shirts and trousers. However, such traditional attires as lungis, kurtas, pyjamas and dhotis are usually worn by men that live in villages.

Indian dressing comes in many variations, colors, styles and textures. It is paradoxical that Indian fashion is considered a quite green concept. You’d be surprised, but the first Indian fashion show was held only in 1958. Since then, there has been a fast growing interest among the Indian people in the fashion, particularly in designs and styles of the costumes they wear.

Indian Institute of Fashion Technology (IIFT) and National Institute of Fashion Technology (NIFT) were among the first fashion academies, where students were taught to translate their creativity into clothing designs.

The Present

In recent years, the Indian fashion industry has greatly developed and transformed into a blossoming takeoff. Indian fashion designers have contributed considerably to the spread of Indian fashion worldwide. Today India can boast of many outstanding fashion designers, who can easily compete with any European fashion designer in their styles and concepts. The growing list of well-known fashion designers in India include Ritu Beri, Ritu Kumar, Deepika Govind, Rohit Bal, Abraham and Thakore, Gitanjali Kashyap, J.J.Valaya, Manoviraj Khosla, Indira Broker, Lina Tipnis, Pavan Aswani, Ravi Bajaj, Payal Jain, Rina Dhaka, Sonali and Himanshu, Shaina NC, Anna Singh, Wendell Rodricks, Madhu Jain, Jatin Kochar, Manish Malhotra, Ravi Bajaj, Salim Asgarally, Ashish Soni and many others.

Today online shopping becomes more and more popular. Now there are a variety of online stores that offer charming collections of alluring salwar kameez, wonderful designer sarees, awesome anarkali suits, and gorgeous bridal lehenga choli in various styles, colors and prints, meeting any taste and budget. Special sale offers and events are conducted regularly on such online store websites. So stay tuned and keep up with the hottest fashion trends!

Periods of Indian Fashion Trends

Fashion is an ancient concept of India. It is as diverse as the culture and tradition of India and is believed to be changing with the time and trends. More so because, India has the influence of western colonialism, foreign traders, Islamic and Greek invasion.

Indian fashion with a foreign touch, makes it difficult to find out the difference form the original. Simultaneously, a trend may disappear with time, but does not become completely extinct. It has chances of coming back again after a few years.

With the passage of time, the arena of fashion has become completely drive n by the consumers choice and preference, thereby globalizing age – old Indian era in world market.

In fact, Indian trends are greatly influenced by the Indian economic growth. The increasing purchasing power of the middle class has brought trends within the reach of trend setters of the Indian society.

Therefore to understand how it has made a distinct mark in the global stage let the fashion descend from 50s and 60s.

Fashion in 50s and 60s

The year 50s and 60s, India has though not a very colorless, but the fashion was graceful and stylish. No particular label, designer or models were relatively very popular during that period of time. But whatever attire people would theme into, the value of it would be based upon the quality of its fabric and not by who made it.

Fashion in 60s

Women preferred wearing tight Kurtas and Churidars during the 60s. Coated Polyester was in vogue in those days.

Fashion in 70s

With the 70s, some of the leading actors like Amitabh Bachchan and Rajesh Khanna made bell – bottoms very popular as trendy wear of the time. They were also great inspirations behind making bold colors absolutely fashionable during the time.

By the end of 70s, the disco culture also started affecting Indian minds.

Fashion in 80s

Ravissant in Mumbai is the first opened fashion store during the early 80s. This marks the beginning of the new era of fashion. The trend setters of India, got a chance to choose from a wide range of designs and started identifying designers like Calvin Kelin, extremely popular fashion during that time. More designer store options gave Indians a wide variety of choice.

Fashion in 90s

The year 90s, saw huge evolution of models and designers, who came up with new ideas and designs. Various kind of fabrics and apprels became easily available and affordable and slowly become globally famous. With Sushmita Sen and Aishwariya Rai, all the leading the international beauty contest winners, Indian trend was all set for a huge global break.

Fashion in the Recent Past

In the last few years, companies like Nike and Reebok have made their mark in the Indian markets. Some of the internationally popular shows like Lakme India Fashion Week and Wills Lifestyle have created platforms for designers to show their talents across the world. Internationally famous Indian designers like Manish Malhotra, Ritu Beri, Rohit Khosla and other get an opportunity please their viewers with their designs in such events.

These days designers obtaining designer degrees from abroad have brought global perspective India’s fashion circle. These designers have also introduced Indian fashion in the international market, thereby making Indian fashion designers popular amongst the global audience, thus making Indian fashion creating distinct mark in the global stage.

North Indian Fashion Trends: Then and Now

North India has always been a geographically strategic location and as such, it has been the center of political struggles for centuries. Though many rulers have come and gone, it has remained an immensely important political center. This has resulted in a very diverse and rich culture made up of different religions and communities that have influenced each other tremendously. The clothing fashions of this region are a great way to explore its multi-cultural nature. Though many of the most popular north Indian outfits, like the salwar kurta or the Punjabi suit, are quite traditional, they have evolved over the years to meet the demands of each new generation. The end result is a tremendous amount of variety in terms of cuts, colors and designs.

The most popular casual wear garment for men that is worn across Punjab, Haryana, Uttar Pradesh and many other north Indian states is the salwar kurta. It consists of a long, straight-fitting tunic and a pair of loose pants that gather at the ankles. The salwar kurta can be worn by men as well as women, though women typically go for the more feminized salwar kameez. This outfit was initially only worn by men as a casual wear outfit, preferred because of its comfort and versatility. It came in classic colors like white, beige and tan. The modern, fusion salwar kurta outfit is worn by both men and women and sometimes, the kurta is worn alone in combination with jeans or trousers. There are many different varieties of the salwar kurta, from the classic, loose fitting garments in neutral tones to the designer, modern versions with fitted silhouettes.

Today the kurta has become a huge trend in both Indian and western fashion. It is considered an Indian version of the stylish tunic top and comes in a plethora of different colors, designs, patterns, fabrics, necklines and sleeve styles. In north India, it has become as popular as the Punjabi salwar kameez, especially for casual wear amongst the younger generation. The kurta can be worn for daily wear as well as special occasions depending on the richness of the outfit. It is sometimes paired up with fusion garments like the Nehru jacket (which is a well-fitted jacket distinguished by its high, closed neck collar) to create a smart, formal look. The kurta and Nehru jacket combination is one of the most popular wedding ensembles for men in north India, along with more traditional garments like the silk salwar kurtas and embroidered sherwanis.

The emergence of online portals as the premier mode of shopping has really changed the face of fashion in India. Many of these classic north Indian outfits have become popular and in-demands across India. For men and women in different parts of the world interested in buying kurtas, pyjamas, salwars and Punjabi suits, online shopping has proven to be a great boon. Now, both traditional and classic varieties of these outfits can be easily purchased no matter where the customer is located.